To replace the client’s existing website with a more user friendly, streamlined design with modern elements to step up their competitiveness in the market.
IPM UK are an independent finance vendor in the UK looking to support growth and stability to small, medium and large businesses.
The previous IPM UK website with its muted colour scheme and static graphics was seen as outdated and undersold the revolution that the finance company could bring to its clients. The team at IPM UK felt that with their re-brand the urgency to redesign their website increased.
Following initial consultancy, Cloud Construct, working in conjunction with IPM UK and their graphics designer, identified the areas of improvement with their current design and copy, and set to refocus the users attention on dynamic content, brighter imagery and more condensed copy to bolden the overall brand.
Custom animations, dynamism and layouts were also used to further promote the website as a stand-out compared to its competition; pushing the boundaries of WordPress and its out-of-the-box design capabilities from desktop to mobile devices.
With a turnaround time of just 14 days, Cloud Construct were able to help the client achieve the goal of getting the website redesign finished in time for some important discussions with potential clients.
It was also important that the client is able to produce effective advertising campaigns and monitor engagement on the site. To aid with this we integrated HubSpot into the website to provide them with advanced marketing abilities such as highly targeted AdWords campaigns.
Due to the frequent use of animation and larger imagery it was important that these visual features didn’t impact on the performance and usability of the site, in order to combat this we have enhanced WordPress beyond its usual performance capabilities with Cloudflare DNS, edge caching and CDN.
IPM UK are using the Cloud Construct tried and tested security configuration and advanced business hosting environment with high availability, performance, security scanning and automated backups.
On completion, the website was passed over to IPM UK with full training and, by providing total control, they are now able to continuously update the site with blogs, imagery and information to speed up their internal processes and minimise maintenance costs.
Cloud Construct also provide a WordPress Maintenance Package to help take the stress out of keeping an up-to-date and secure website; every month we will run through the clients website keeping plugins, WP Core and themes up to date and test the website to ensure compatibility still remains – this allows the clients to focus on what’s important for their business, whilst we take care of their digital infrastructure.
Unfortunately the IPM website is no longer active.
The redesign has enhanced the user experience, as well as complemented the client’s re-branding with a bold, fresh and dynamic website.
