Ecolex
The Challenge
To replace the clients text heavy site with a modern and mobile friendly site to promote the brand and provide a stronger marketing tool.
The Client
Ecolex Technologies Ltd are an asbestos control and removal company.
The Project
Ecolex’s dissatisfaction with their previous provider’s poor and overpriced services left them eager to move away and seek an IT provider that they felt they could align to more closely. Alongside a switch of providers, Ecolex also sought to overhaul their existing digital presence with a rebrand and rebuild of their website to engage new clients.
Following an initial consultancy between Cloud Construct and Ecolex, and in conjunction with their graphics designer, areas of improvement were identified across the site. A refocus of their brand message using condensed text and strong imagery was a key factor of the redesign. Call to Actions were also used across the site in a more effective and focussed manner to drive leads in a more proactive way.
The project utilised our expertise in building secure, powerful and accessible WordPress installations.
Bespoke layouts and elements built by Cloud Construct were also used to further promote the website as a stand-out compared to its competition; pushing the boundaries of WordPress and its out-of-the-box design capabilities from desktop to mobile devices.
It was important for the client to be able to take on some of the management of the site post-launch themselves as a way of absorbing some of the on-going maintenance costs associated with a website. As with all of our clients, we provided full access to the website’s WordPress dashboard, and site source code via our secure and powerful hosting to facilitate this.
Due to the frequent use of larger imagery and video throughout the site it was important that these visual features didn’t impact on the performance and usability of the site. In order to combat this we have enhanced WordPress beyond its usual performance capabilities with Cloudflare DNS, edge caching and CDN.
Working in collaboration with the client’s marketing partner Clear Commercial Solutions, it was important that they could run effective marketing campaigns to grow traffic, convert more visitors, and run complete inbound marketing activity at scale. To aid with this we integrated HubSpot into the website to provide them with advanced marketing abilities such as highly targeted AdWords campaigns.
Ecolex’s existing website had a huge number of pages, all of which were valuable and contributed to their strong SEO (Search Engine Optimisation). We needed to handle these carefully during the migration to ensure that Google retained the pages within its index.
Ecolex also needed to offer multilingual services on their website to cater to their core French market. We provided translation capabilities across their entire website.
Upon evaluating the expected site traffic volume we established our advanced AWS WordPress hosting solution would be overkill – this is designed to ensure high global performance to deliver content to many simultaneous visitors.
Instead, Ecolex are hosted on our tried and tested security configuration and Advanced Business Hosting Environment with high availability, performance and security scanning. It also includes:
- Regular automated backups of entire hosting area
- Unlimited storage and no extra bandwidth charges
- Denial of Service and security firewall protection
- Security certificate at no extra cost (SSL/TLS)
- Full control panel access for you or your IT company to manage if required
From the start of our project together, which included the migration and hosting of our new website, I found Cloud Construct to be a professional and reactive company. The team were always available to discuss and find solutions to any problems we encountered along the way. Many thanks to Pete and his team!
On completion, the website was passed over to Ecolex with full training and, by providing total control, they are now able to continuously update the site with blogs, imagery and information to speed up their internal processes and minimise maintenance costs.
Ecolex have also signed up to our WordPress Maintenance Package. This package ensures the website remains up-to-date and secure; in addition to automated monitoring and alerting to urgent issues, every month we run through the clients website keeping plugins, WordPress Core and themes up to date. This allows the client to focus on what’s important for their business, whilst we take care of their digital infrastructure.
The Results
The redesign has enhanced the lead generation process by focussing the message of the brand and providing clear call to actions throughout.
